The History

In 2009, VIN12 was originally founded in San Francisco as a direct-to-consumer tasting event. Due to increasing success and popular demand over the years, VIN12 quickly expanded beyond San Francisco, and into other Northern California cities such as San Jose, Oakland, Treasure Island, Palo Alto and Sacramento.

After 71 events, 650 vintner appearances, 65 merchants and more than 21,000 attendees and years of experience under our belt in the wine event industry, has created the evolution of "VIN12 Contacts" as the new focus of VIN12.

The Vision

In 2015, VIN12 Contacts builds upon the Mobile Tasting Room, by providing member producers a contact list of vetted potential consumers. VIN12 Contacts helps producers to ramp up their wine club list. VIN12 Contacts addresses the realities faced by producers regarding resources, time, staff and product, when attempting to build upon sales.

A contact list that empowers small and medium sized producers to reach out to consumers who are both local and far beyond their marketplace. A vetted contact list that features:

  • Name and email
  • Birthday
  • Anniversary
  • Preference of varietals if applicable
  • Location/Marketplace
  • Special dates

VIN12 Contacts allows for the producer to communicate to the same consumer on multiple occasions, and for relevant reasons based upon the dimensions of information.

VIN12 Contacts will allow producers to choose from three levels of contact building of:

  • 900 for 1 year at 60 contacts per month.
  • 1200 for 1 year 100 contacts per month.
  • 1500 for 1 year 200 contacts per month.
  • Special number of contacts, featuring VIN12 tasting events.

Please contact VIN12 for more information.


The Founder - Elie Ernest

Elie Ernest began to organize VIN12 events because he wanted to disprove a misconception about wine events being "stuffy," "old" or "traditional." He wanted to showcase that this celebrated beverage is not only approachable but modern.

For the last 25 years, this New Yorker, then 23 year resident of San Francisco, global bon vivant, and now resident of both coasts has been creating one series of events after another. In 2008, he co-founded San Francisco Wine Week, and based on the enthusiasm over a six-night period, he determined that a mobile tasting room has to be established to better serve the public, and wine producers.

Elie Ernest would describe his work with VIN12 as a personal "field theory of happiness"...A confluence of all the things that brings him joy: travel, people, food and of course, wine!

He believes that wine is the story about the place...The imagination of the winemaker...And that the "event" is truly in the bottle.